Event
Sponsor
Proposal
Commercial partnership opportunities are now open for 2024 and 2025! Survivor Weekend is a 3-day wilderness “mud-run” style event exclusively for college students.
Think “Tough Mudder meets Coachella Music.”
“It lived up to the hype!”
3 Days of
Music, Mud, and Legends.
Labor Day Wknd
Since 2009, college students have left their campuses for 3 days to find belonging in the wild. Now, we’re inviting global brands to the party
“The Energy
is Up Here.”
Take a minute to understand our why.
It's no secret that Gen Z has been dealt challenges unique to any before them. Within the first days of their college experience, most are faced with a crisis of belonging. Universities are even seeing how important it is for students to belong—creating a Dean of Belonging. So, we want the next generation to rise, even when they get knocked down.
That's our why.
Tribe.
Tribe Before Trail.
Survivor Weekend promotes life values like “being a giver, not a taker,” putting others first, adding value to your community, and leaving your legacy.
And Gen Z is all about it. You know young consumers are cause-driven and expect brands like yours to help make the world a better place.
Therefore, it’s in our national interest, and your brand’s, to give these students the weekend of their lives.
But too many are getting knocked down and aren’t getting up…
42% of Gen z report feeling “down, hopeless, or depressed”
Nearly 1-in-5 Gen Z high school students have seriously considered suicide (CDC)
Experience
Participation
Image-Rich
Connection
What the E.P.I.C Generation Wants:
Not On Our Watch
This guy discovered his why, then ripped his shirt off.
Our Formula?
We’ve set the stage for 13 years so the time is right for your brand to shine.
Here’s why this event is so appealing to college students:
Tribe
Survivor Weekend student reps recruit hundreds of new friends from 20+ college campuses to form “tribes.” The amount of energy these students bring to camp with them every year has to be seen with your own eyes.
Adventure
We travel them to a remote wilderness experience in the Arizona high country.
Say goodbye to distractions. Your brand will be front and center.
Entertain
Our music acts electrify the tribes all weekend.
Compete
We create competition venues and tournament style scoring that stokes rivalries, and sends the mud flying.
School pride, and bragging rights are all on the line.
Coaching
Character coach, Brian Smith huddles up the tribes during our Survivor 101 to inspire students to live for a "why" that's bigger than themselves.
Your Brand Here
Our young audience will forever remember you with their legendary weekend.
“This is
my third year,
and it keeps
getting better!”
“Before in college, I was going at the battle alone. It was just me and I was isolated. I have my tribe behind me now, it’s awesome!”
We Think You’ll Really Like Our Demographics
We're here for your social media strategy: 86% of followers are 13-34 y/o
Mostly college students 18-22, dominated by freshman
Men & women from some of the largest and most diverse college campuses in America
Most US states are represented, and some other countries
Did we mention diverse? Every race, every religion. Everyone is welcome!
2023 Digital
Engagement
228k
Videos/Reels Plays
106k
Interactions
216k
Accounts Reached
Most of Survivor Weekend’s online activity happens in the months of August & September—right as your demographic is making “back to school” purchasing decisions. We forecast our online engagement to go up again in ‘24, so your brand reach will have a great online return!
Event Attendance, 2009-2023
What started as a 35-man camping trip in 2009, has taken flight.
Your brand will shine get dirty
Capitalize on this
Online Impressions
Event Impressions + Product Sales
Future Event Promotions
Let’s Join Stories
Survivor Weekend uses a large event production crew with cameras at every event venue. That means your brand will be seen long after the event is over.
“It’s so primed for big brands. It’s time! They need to come in here and be a part of this.”
— Complex Aerial, Los Angeles
(commercial media clients include Red Bull, Acura, Toyota, ESPN, Monster Energy)
Sponsors
Opportunities to get your brand in the mix from $50k-$500k
Title Sponsor "Survivor Weekend powered by __________"
Main Stage Sponsorship
Competition Venue Sponsor
Campsite Sponsor
Graphics & logo on main stage digital boards
Brand/product promo video played at main stage during intermission times
Placement at event check-in, campsites, and throughout event welcome experience
All access for your marketing team and reps to be at the Survivor Weekend camp with brand activation zones
Social media mentions and prime callouts
Prime placement of logo and link on our website
Video placement in 2024 event video promotions
Complimentary media files, shot by our production team, delivered on a hard drive or link to online folder
E-mail marketing mentions and logo placements
Get a Piece of the Hype.
*Contact us to build the package that works for you.
One more look at ‘23
Before we leave you
Thank you for considering Survivor Weekend!
Survivor Weekend is an annual event brand created and operated by the Campus Changer Network . This proposal was prepared in partnership with Earth Uproar Creative Studio: multimedia support for aviation & Hollywood brands with a story to tell.
